How we Localized the Website of NYCE Cosmetics

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New York Cosmetics Experience

March 2017 - NYCE is the realization of the dream of a TEAM of professionals inspired by the passion for beauty, wellness and hairdressing.

NYCE is a brand, a philosophy and an attitude to absolute and total quality, a value shared by all the people, laboratories and companies that collaborate with Nyce.

A new professionality for the hairdresser who wants to differentiate himself for image and quality, offering new special services and exclusive and personalized ceremonies with a high added value, dedicated to the best and most demanding customers of the salon.


Why Localization is important in the Cosmetics and Beauty sector

It can be argued that translating / transcreating beauty copy also requires an equal measure of localization to the target audience, which may or may not harbor the same level of concern for underscoring the possibility for human growth



Why it is important for NYCE to have a multilingual website

Many businesses operate cross-border which means that they need to communicate with customers and partners from other countries. One of the primary ways of communication of every company is its website. And when you try to reach potential customers from other countries, it’s strongly advisable to do it on their native language. And here comes the importance of multilingual websites.

What makes NYCE unique?

Its new professionalism distinguishes itself for image and quality, offering new special services and exclusive and personalized products with high added value, dedicated to the best and most demanding clients of the industry.

How has MT Web and Languages contributed to the growth of NYCE?

Through the localization project, which is very important in the Cosmetics and Beauty sector, communication tools are provided to companies operating across borders that need to communicate with customers and partners in other countries.

In addition to adapting their content in the languages of the countries in which it operates and reducing friction and contrasts within the NYCE Cosmetics network, MT Web and Languages has succeeded in optimizing a pre-existing website, which is one of the main means of communication of each company and therefore must be analyzed and cured in its every detail.

When trying to reach potential customers in other countries, it is strongly advisable to do so in their native language. And that's the importance of multilingual websites. And we will do it for you too!