Would you like to finally understand what the word SEO means? You must be tired of listening to this term and not understanding what it means exactly or how it works. But that's enough. The reality is that, even though many marketing managers say that good SEO is something that only a few people can handle, you too can activate yourself and get good results without being an expert on the subject. It is clear that dominating the most subtle traits and SEO trends takes time and energy to fully understand but we will help you learn the basics: you gotta start somewhere!
Optimising a website for search engines is the first intent of those who deal with SEO. These optimisations allow you to better position yourself among the results that the user searches online with the search engines. Conquering or maintaining a good positioning has as a benefit to point out, by more users, your business but, it is only a part of what is really SEO - Search engine optimisation.
The metaphor of the librarian
Try to imagine Google as the super-technological librarian of a giant library. Every page of a website is a volume and, every day, this number grows exponentially. To make this huge amount of documents accessible, in a simple and immediate way, it is necessary that each volume (which would be the web pages), is labelled: it has a title and a description. Conversely, how could our dear librarian find the right volume for your needs? That's it. The SEO serves precisely this purpose: to label the volumes of the library, which is called the Internet. The question, now, is another. That is, how does Google return those ten results that you see on the first page of search, among N thousand possible results? We can therefore see it as the art of being able to place our article on the first page of search engines (in our case on Google). More precisely, you must be able to place well planned keywords on the first page. Many of the marketing managers make the mistake of seeing SEO strategies as a single source for free traffic. And while it is certain that it is one of the benefits, the operation is not so trivial. The real purpose of SEO is to help users find what they are looking for. That's why the content of your site must match what your potential audience wants to find.
So how do search engines determine the relevance and popularity of sites?When search engines detect sites, they extract the content that interests them and aggregate it to the search indexes. So they decide if a page has sufficient quality to be classified correctly. For this reason, one of the factors that are analysed are the links. Among them are links that point to a page from external sites. And the more quality they are, the better. That is, the more quality web pages you link to your site or blog, the more likely you are to get a good ranking in your search results. Optimizing your site therefore means applying the SEO rules so that the bot / the google spider (algorithms that scan sites with the task of producing an index visible in SERP, in your display in the form of a list of results) at the end of the search notices that your article is better than that of the competition and deserves first place / the first page in the SERP (organic search engine results) google. The contents of websites are extremely important and are written to be read by users in the best possible way. In addition to all this, the task of the SEO operator is to allow the site to emerge from the tide of similar topics on the internet. That's it? Well no, this means crossing the content of the article of a particular site, to what the user expects to find with his search.
Being able to understand the SEO is not easy but we at MT Web and Language Services, experts in the field, are here to help you optimise your website and rock you SEO!